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Tuesday, 7 November 2017

Carlsberg Smooth Draught ~ Probably the Smoothest Draught Beer Revolution

Probably the Smoothest Draught Beer Revolution  
Now You Can Get Draught Anytime, Anywhere With Carlsberg Smooth Draught
Managing Director of Carlsberg Malaysia Lars Lehmann unveiled a sleek single-serve Carlsberg Smooth Draught in 325ml pint bottle!

Recently, I was delighted to be at the launch of 'Carlsberg Smooth Draught, Probably The Smoothest Beer In The World' at Eight Gourmets Gala (EGG), Pinnacle Sunway. Now everyone can enjoy Carlsberg Smooth Draught anytime and anywhere at a whole new level. 

Carlsberg Malaysia answered many beer lovers’ quest for the freshly tapped beer anytime, anywhere by introducing Carlsberg Smooth Draught, Probably The Smoothest Beer In The World, last year. Today, the brewer introduced Carlsberg Smooth Draught in a single-serve pint bottle, which is made available at modern eateries, neighbourhood bars and golf clubs nationwide – making this product innovation Probably The Smoothest Draught Beer Revolution ever!


Awesome FotoBox Experience At The Launch

At a trade and media launch event held at Eight Gourmets Gala (EGG), Pinnacle Sunway, Carlsberg Malaysia unveiled a sleek single-serve Carlsberg Smooth Draught in 325ml pint bottle to complete the brew’s existing portfolios of a 580ml quart bottle, 320ml can and 500ml can. 

 
Enjoying The 1st Taste Of Carlsberg Smooth Draught With Blogger, SyCookies!

While it may appear to be just an introduction of a new packaging but to the brewer, this is a proud innovation and revolutionary development as Carlsberg Smooth Draught is brewed longer for a signature smoothness and enabled one to get draught anywhere. 

The leadership team of Carlsberg Malaysia on stage at the Carlsberg Smooth Draught Pint launch

Carlsberg Malaysia’s Managing Director Lars Lehmann says: “Gone are the days where consumers can only enjoy a draught beer in a bar or pub equipped with sophisticated draught beer machine and tapping device. With our product innovation – Carlsberg Smooth Draught, we raised the bar to a whole new level by launching a sleek beautiful 325ml single-serve pint bottle for consumers to enjoy 'Probably the Smoothest Draught Beer In The World'  anywhere, anytime.” 

“Since its inaugural launch in Malaysia in April last year, the beautiful golden-hued brew has successfully captured the hearts of many beer consumers, who prefer smoother beer and met the expectations of many discerning draught beer drinkers.

Its recipe for success lies not only in its quality natural ingredients but also in its two unique brewing techniques. It goes through a longer maturation cycle to achieve its signature smooth and enhances the brew's distinctive aromatic flavour,” Lehmann elaborated on the taste of the brew.

Group photo of the Carlsberg Malaysia team and guests at the Carlsberg Smooth Draught Pint media and trade partner launch

“At Carlsberg, we have brought the true enjoyment of draught beer to a whole new level. No beer machine needed, no tapping device required. Simply enjoy Probably The Smoothest Beer In The World anytime, anywhere – be it on a plane, out in the desert or Probably - at the peak of a mountain,” added Lehmann. 

In conjunction with the launch of Carlsberg Smooth Draught in 325ml pint bottle, the brewer has activated advertising campaign and consumer promotion to drive awareness, trial and conversion. 

Beer lovers can enjoy freshly tapped beer anytime, anywhere. Carlsberg Smooth Draught is now available in 325ml pint bottle, completing the brew’s existing portfolio of 580ml quart bottle, 320ml can and 500ml can

In October, Carlsberg Smooth Draught roving team is scheduled to visit 800 selected outlets nationwide. Consumers, who purchase 1 bucket of Carlsberg Smooth Draught in 325ml bottles, will get a complimentary retractable USB cable. 

That’s not all! In the month of November consumers, who purchase 4 big bottles of 580ml or 2 buckets of Carlsberg Smooth Draught in 325ml pint bottles, will get a free multipurpose lighter. 

What’s more? Golfers can get 1-sleeve of TaylorMade golf balls with the purchase of 2 buckets of Carlsberg Smooth Draught in 325ml pint bottles across all participating golf clubs.

Find out more about Carlsberg Smooth Draught – Probably The Smoothest Beer In The
The World, check out www.facebook.com/CarlsbergMY or www.probablythebest.com.my

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